Collaborations/ freelancing

%ARABICA Promotional Video – Social Media Content

I discovered %ARABICA’s Instagram and was inspired by their philosophy, sense of community, and minimalistic design. Excited to collaborate, I reached out to their social media manager to create a promotional video that captured the essence of the brand. After researching the story behind the café, I realised it was rich with inspiration, high-quality craftsmanship, and a travel-driven narrative. My goal was to preserve the minimalistic aesthetic while conveying that feeling.

I began by collaborating with Riana Horner (#LondonInfluencer), whose aesthetics aligned perfectly with %ARABICA’s feed — and whose bio, “find me by the kettle,” added a playful touch to the project.

On a limited budget, I assembled a small team of film students: a DOP, a Gaffer, and a 1st AD, while taking on the roles of Producer, Director, and Editor. We secured two baristas to feature in the shoot and meticulously planned every detail. Through close coordination with the DOP, continuous communication with the baristas and social media manager, and careful time management and risk assessments, we successfully filmed the project over two days in just 4.5 hours.

The final video highlights %ARABICA’s minimalistic aesthetic while capturing its story, community, and quality, creating content that resonates with their audience on Instagram.

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Purple Hill – Fashion Campaign Content Creation

I was approached by a fashion journalist to collaborate on content for the fashion brand Purple Hill. We spent a full day shooting on location, capturing visuals aligned with the brand’s campaign objectives.

During post-production, I took the lead on editing and visual effects, incorporating VFX to create a distinctive military video game aesthetic, giving the campaign a unique, memorable edge. The final content was delivered on time and aligned with the brand’s creative vision.

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WEVE 2050

Art direction and Product Photography

TikTok Video for Products

Focusing on comedy and the lighthearted side of the company.

Using these two as our mascot. Accessories on a human is boring.

However... on these two it's going to be an adventure!

WEVE 2050 x Jarr Market

WEVE2050 Jewellery – Sustainable Photoshoot & Social Media Content

I created an inspiration mood board (Pinterest link) to guide a sustainable-themed photoshoot and filming for WEVE2050 jewellery. I reached out to a sustainability shop specialising in refillable products to collaborate, allowing us to produce content that could be used both for the shop’s social media and to promote WEVE2050 — a true win-win collaboration.

I designed the photos to align with Jarr Market’s Instagram aesthetic, ensuring consistency with their feed while highlighting WEVE2050’s products. The content is intended for multiple platforms, including Xiao Hong Shu, a Chinese social media platform, broadening audience reach.