Collaborations/ freelancing
I have recently reached out/ been reached out to collaborate with brands and PR people to create content and come up with strategies. To maximise each opportunity I made sure to connect as many people together as possible to achieve valuable outcomes.
ARABICA% Promotional Video
I recently came across %ARABICA’s instagram page and enjoyed their philosophy, sense of community and minimalistic design. I reached out to their social media manager and collaborated to create a promotional video. After doing some research on the story behind this cafe, I realised there was a lot of inspiration, high quality and travel behind %ARABICA. I wanted to preserve the minimalistic aesthetic but capture this feeling.
I started off with #Londoninfluencer and collaborated with a woman named Riana Horner. Her aesthetics matched the %ARABICA feed but most importantly her bio read " find me by the kettle.." and so we did ;)
I then collaborated with a few film students as the budget wasn't high. I had a DOP, a Gaffer and a 1st AD and I was the Producer / Director/ Editor.
We managed to have 2 baristas on board and everything was all set; after intensive planning with D.O.P, continuous communication with the Baristas and social media manager, time management and risk assessments we managed to film all of it within 4 1/2 hours in a span of two days!
Purple Hill
I was reached out by a fashion journalist to help her create content for a fashion brand called Purple Hill. We spent a day out shooting and afterwards with intensive editing we finished the project for their campaign.
During the editing process I added VFX to create a military video game aesthetic.
Mindful Souls
A crystal brand had reached out to me after viewing my website and asked me to create some content for them.
I grabbed my acting friend who would help model the product as I did the filming ( A one woman SHOW)
I focused more on the storytelling side rather than the product itself. As the brand is more focused on people who are starting their spiritual journey, the story is about a girl stuck in her comfort zone looking for a way out and into the spiritual world.
WE'VE 2050
Public Relations for Products
Art direction and Product Photography
TikTok Video for Products
Focusing on comedy and the lighthearted side of the company.
Using these two as our mascot. Accessories on a human is boring.
However... on these two it's going to be an adventure!
WE'VE 2050 x Jarr Market Campaign
Inspiration mood board: https://www.pinterest.co.uk/mimifangg/sustainable-photo-shoot/
I contacted a sustainability shop that does refills to do a photoshoot and filming, the materials I took could be used for their own social media as well whilst promoting WEVE2050 jewellery. A win - win situation. I designed the photos for Jarr Market to suit their own instagram feed.
The Photos will be used on different platforms, Including Xiao hong Shu, a Chinese Platform.
Later on we will send out free products for influencers to further help promote products and events, create competitions / challenges, promote discounts etc...
Campaign video
Campaign Rough Plan
WEVE2050 x W5 Collective
Poster Design
Focus:
- "Fragile" the delicacy of craft and our environment.
- Different versions to suit different platforms / locations.
- Making sure the boxes looked like packaging... not neat boxes.
- The contrast between the bird scissors and an actual bird. Blue bird is only peeping its head in symbolising playfulness.
Managing Social Media
Instagram Growth, Collaborations and Creating Reels
Menu
Collaborating with restaurant to create a menu for the Workshop
Three Wheel Production
I designed a Pitch Deck to promote their upcoming Short Film